A better experience through good design. Incase creates solutions centered on protection and mobility to meet the evolving demands of today’s creatives who perform on the Apple platform.


Incase designs solutions to protect the ideas of today’s creatives. Since 1997, our heritage has been deeply rooted in the lifestyles of those who create on the Apple platform. Through this dedication, we are able to focus on our consumers’ evolving needs and continually expand our product offering while promoting creativity and the entrepreneurial spirit.


Informed by the principles of intentional, aspirational and functional design, the ecosystem of bags and accessories we introduce transcend both age and demographics to provide creatives with the best possible experiences while in pursuit of their passions. Our team employs exacting design protocols to ensure each Incase product meets the needs of our consumers, emerging markets, and an ever-expanding world of product experiences. Our brand, team, and products leverage technology and lifestyle to inspire global creativity.


Incase. Ideas Protected.


Premium travel accessories, sleeves, cases and power solutions designed for creatives who perform on the Apple platform.

  • Incase celebrates a deep rooted relationship with Apple® retail, having been the first third party accessory brand sold in stores, the first technology/lifestyle collaboration partner sold in stores and curator of exclusive product for flagship store openings globally

  • As the purveyors of tech-optimized travel accessories dedicated to the Apple® platform, Incase offered the first backpack designed to stylishly protect and transport the MacBook
  • Winner of over 10 coveted design awards, most recently including several 2016 iF Design Award of Excellence for the ICON Sleeve for MacBook and Reform backpack