A better experience through good design. Incase creates solutions centered on protection and mobility to meet the evolving demands of today’s creatives who perform on the Apple platform.


Founded in 1997, Incase is brand driven by design. Our heritage is deeply rooted in the lifestyles of those who create on the Apple platform, and through this dedication, we are able to focus on our consumers’ evolving needs and continually expand our product offering while promoting creativity and the entrepreneurial spirit.Informed by the principles of good design, the ecosystem of bags and accessories we curate transcend both age and demographics to provide the widest audience with the best possible experiences while in pursuit of their passions. Our team employs exacting design protocols to ensure each Incase product meets the needs of our consumers, new emerging markets, and an ever-expanding world of Apple product experiences. The brand, our team, and the products we create thrive at the intersection of technology and lifestyle while innovation through collaboration lives at the core of our design process


Premium travel accessories, sleeves, cases and power solutions designed for creatives who perform on the Apple platform.

  • Incase celebrates a deep rooted relationship with Apple® retail, having been the first third party accessory brand sold in stores, the first technology/lifestyle collaboration partner sold in stores and curator of exclusive product for flagship store openings globally

  • As the purveyors of tech-optimized travel accessories dedicated to the Apple® platform, Incase offered the first backpack designed to stylishly protect and transport the MacBook
  • Winner of over 10 coveted design awards, most recently including several 2016 iF Design Award of Excellence for the ICON Sleeve for MacBook and Reform backpack