Incipio with B&O PLAY to launch mobile device accessories with debut collection spring 2017
– sneak peek at 2017 International CES
IRVINE, CA- January 5, 2017 – Incipio® today announced a global partnership agreement to launch mobile device solutions with B&O PLAY. Renowned for their distinctive design and innovation in contemporary audio products, the B&O PLAY premium mobile accessory range will be available in stores and online soon with additional solutions launching in the coming months.
B&O PLAY delivers stand-alone products with clear and simple operations – portable products that are intuitive to use, easy to integrate into your daily life, and deliver excellent high-quality experiences. An extension of the B&O PLAY foundation, the co-operation offers B&O PLAY audiences the opportunity to experience thoughtfully designed premium accessories for their personal mobile device that are iconic, flexible, fashionable and engineered to enrich everyday experiences.
The initial mobile device accessory offering includes versatile, protective, and stylish solutions for the iPhone 7 and iPhone 7 Plus. Designed with curated materials ranging from genuine leather to anodized aluminum, the range features a selection of colors and multi-faceted options, including a folio-style solution. The complete line of mobile device accessories will also include portable power solutions to charge devices on-the-go.
“B&O PLAY is a true leader in uniting technology and design,” said Kristen Roney, Vice President of Licensing, Incipio. “Through our partnership, we are excited to extend B&O PLAY’s heritage of empowering moments through portable, high-quality design with a range of well-crafted products to allow these meaningful experiences to go even further, on a truly mobile level.”
“The co-operation with Incipio provides a great opportunity to showcase B&O PLAY’s expertise in design excellence in portable products,” says Pia Kleist, Global Director of Brand Partnering, B&O PLAY. “The accessory lineup is a perfect extension to the existing B&O PLAY products and will reinforce our positioning as a lifestyle brand.”
The partnership will allow Incipio® to manufacture and oversee the global distribution of the B&O PLAY mobile accessory solutions guided by the design direction and principles representative of the B&O PLAY brand.
Meet us at the Las Vegas Convention Center from January 5-8th, 2017 – North Hall, Booth #8619 for a sneak peek at the debut collection. Select B&O PLAY solutions for iPhone 7 and iPhone 7 Plus will be available in stores and online soon.
Incipio® is a global consumer technology solutions platform operating a diverse portfolio of owned and licensed brands at the intersection of design and functionality. Founded in Southern California in 1999, Incipio’s strategy begins with a passion for building amazing product and a commitment to serve its customers. Incipio’s portfolio of brands offers compelling solutions that meet the needs of today’s active mobile consumers, who demand more out of the products they use. For more information, please visit www.incipiogroup.com.
ABOUT B&O PLAY
Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at design-conscious urbanites with an active lifestyle. The B&O PLAY portfolio is made up of products, that are intuitive to use and easy to integrate into your daily life – at home or on the move.