REBECCA MINKOFF ANNOUNCES GLOBAL PARTNERSHIP WITH INCIPIO® FOR MOBILE DEVICE ACCESSORIES

RM Lineup_Announcement

 

IRVINE, CA- November 2, 2016 – REBECCA MINKOFF today announced a global, multi-year partnership for mobile device accessories with technology company, Incipio®. An industry leader in accessible luxury handbags, accessories, footwear and apparel, designer REBECCA MINKOFF’s new collection of mobile accessories is now available at select retailers nationwide.

 

Uniting design philosophies of both brands, the latest range of REBECCA MINKOFF mobile accessories are as stylish as they are versatile. Adding functionality to traditionally fashion-only items, the tech savvy collection of accessories fuses the brand’s trend-setting and signature, statement designs with Incipio’s award winning craftsmanship and innovation in mobile technology solutions.

 

Through the partnership, the designer’s style conscious customers now have an extensive range of options to choose from for their mobile devices and their on-the-go lifestyle. The full offering includes smartphone, tablet, and laptop cases, device compatible wristlets, portable power and charging solutions as well as additional accessories that complement a range of Apple, Samsung, and Microsoft devices.

 

The terms of the agreement allow Incipio® to manufacture and oversee the global distribution of the designer’s tech solutions guided by the design direction and principles representative of the REBECCA MINKOFF brand.

 

“I couldn’t be more excited to partner with Incipio, a leader in the tech industry with an unbelievable grasp of how customers evolve and grow through the use of technology,” said Founder, Rebecca Minkoff. “The Rebecca Minkoff brand values delivering our customers stylish, elevated and well-designed tech accessories and with Incipio by our side, we will surpass our customers’ expectations and continue to be trailblazers in this market. “

 

“Rebecca Minkoff is not only a clear leader in fashion design, but is an innovative brand at the forefront of uniting the tech and fashion spaces through a passion for connecting with customers,” said Kristen Roney, Vice President of Licensing, Incipio. “Our company’s heritage as a leader in mobile solutions is a perfect fit for a prominent and celebrated brand driven by evolving technology and elevated, modern designs.”

 

The line of mobile device accessories is now available in select premium retailers nationwide and the REBECCA MINKOFF flagship store.

 

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ABOUT REBECCA MINKOFF

With a vision of building a lifestyle brand for women like herself — fun, independent and fearless — Rebecca Minkoff has found a unique niche among fashion-forward, modern women around the world. Today, the Rebecca Minkoff brand spans ready-to-wear, bags, footwear, jewelry, eyewear and tech accessories. Her unique vision for the brand is singularly focused on her ideal millennial girl, who experiences all of life’s exciting moments, with her confident, go-anywhere, do-anything attitude.

 

ABOUT INCIPIO

Incipio® is a global consumer technology solutions platform operating a diverse portfolio of owned and licensed brands at the intersection of design and functionality. Founded in Southern California in 1999, Incipio’s strategy begins with a passion for building amazing product and a commitment to serve its customers. Incipio’s portfolio of brands offers compelling solutions that meet the needs of today’s active mobile consumers, who demand more out of the products they use. For more information, please visit www.incipiogroup.com.

 

MEDIA CONTACT:

Incipio®

Kelly McElroy

kmcelroy@incipio.com